Ripplepop is a WordPress support service for serious website owners and agencies. According to their website “RipplePop provides simple, reliable, and scalable daily WordPress help.”, That means you can hire any of Ripplepop’s WordPress developer to handle all your WordPress tasks or headaches. One of the “unique feature” of Ripplepop is their flexible pricing, you don’t need to sign any contract when you subscribe and you can cancel your subscription anytime you aren’t satisfied with their services.
Initial Product// Jordan Johnson co-founded Ripplepop with his friend Michael. Jordan started his journey in 2014 when he was working at a top ad agency, Ogilvy and Mather, then he started BuildThis, a startup that build websites and software for customers. BuildThis was later sold to a company but the company didn’t want to keep majority of the BuildThis customers… They basically bought BuildThis for the brand name.
Jordan and Michael saw an opportunity to continue serving BuildThis’s (The startup they sold) customers, so they started Ripplepop. Now they continued building websites and serving these customers under the Ripplepop brand but they struggled with feast and famine.
“So the problem that we were often facing was that it just felt like we were searching for the next big sale to keep us running for two to three months where all we were doing was fishing for the next big job that would keep the doors open.” — Jordan Johnson.
They quickly realized that the model of searching for their next big client to pay bills wasn’t sustainable and it was way too stressful.
In search for a better model they discovered that a website called WPCurve was purchased by GoDaddy. WPCurve offered WordPress support to small business owners that don’t have time to manage and maintain their website.
WPCurve model looked like a better model for Ripplepop to adopt, so Jordan and Michael devised a monthly support plan to focus on generating “predictable” monthly recurring revenue rather than just being paid per website build project which comes with feast and famine.
Traction// Ripplepop got it’s initial customers from BuildThis. BuildThis had a good amount of customers that still needed WordPress help, so Ripplepop started serving them, so this was a solid start for Ripplepop. After a while, Jordan and Michael started figuring out how to attract new customers and Facebook ads was their clear choice because they need to maximize their time as a two persons business.
Jordan and Michael began to test different ads to different audiences, this strategy helped them discover the different audience and ad creatives that worked and converted well for them.
“Now all we do is run ads to our audiences we know work, and then continually test ads on new audiences to see what else might work.” — Jordan Johnson
In a subscription business, one of the biggest problem you face is churn, so Ripplepop retains their customers by offering them quality and customer friendly WordPress developers that can get work done fast and excellently. Aside from quality developers, customer communication and experience is another way Ripplepop retains it’s customers, they try to provide their customers with the best experience (onboarding, quality of service, customer support, etc) and constantly ask for feedback.
“A happy customer won’t leave your service if they can afford it or if they are able to make a profit from your service. Keeping your customers happy is the key to developing strong and long-lasting relationships.” — Jordan Johnson.
Business Model// Ripplepop is a subscription based WordPress support service where customers pay a fee to hire a developer for WordPress help. Customers work out their Ripplepop developer’s daily schedule and invite these developers to their existing project management tools (Slack, Asana, Basecamp, etc.) for daily WordPress tasks.
Ripplepop initially started with $79/month subscription plan for a single website, then extended to a $370/month plan for unlimited websites before switching completely to weekly plans that enables developers do daily and weekly tasks for a fee… Daily and weekly pricing include 2 hours of daily work (10hours/week), 4 hours of daily work (20 hours/ week) and 8 hours of daily work (40 hours/week) on a few sites.
What’s next for you?
WordPress websites has a recurring need for support and maintenance, this fact has given rise in WordPress support services like Ripplepop where businesses can hire WordPress developers. This model has helped Ripplepop make monthly recurring revenue and don’t forget WordPress powers over 30% of the websites on the Internet.
Most small businesses have got their website running on WordPress CMS but they don’t have the technical expertise and time to manage and maintain their WordPress website.
Sounds like an opportunity?
Like Jordan and Michael:
- Offering WordPress website build isn’t enough anymore, add a recurring revenue service such as “WordPress support” to avoid feast and famine.
- Setup a website, your website should explain what you are offering, in simple terms. Example: RipplePop provides simple, reliable, and scalable daily WordPress help.
- Showcase your pricing packages, the expected delivery time and outcome on your website. Setup recurring payment pages on stripe and PayPal.
NB: Your pricing packages should flexible and affordable, whether daily, weekly or monthly.
- There should be an easy medium for your customers to reach out to you when they visit your website. Integrate live a chat software like tawk.to and add a link to email and/or WhatsApp on the website.
- Testimonials matter. Look for testimonials and add to your website.
- Run Facebook ads to get traction, test different ads to different audiences. Measure what works and what doesn’t.
- Hire or partner with quality WP developers. Train them to be customer friendly and deliver their task fast.
- Customer experience is an important key to customer retention. Deliver seamless onboarding process, the best customer support and quality of service.
- Your developers should be able to work with your customers in their preferred project management tools. Example: John, a WordPress developer should be able to work with ABC Company on Slack, ABC’s preferred project management tool.
- Ask your customers for feedback. Customer feedback is important. Take it seriously.
- Look for a mentor, someone running a website development or support service to guide you on your journey. You could hire a business coach.